The Benefits of Staging
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"Home Staging is revolutionizing the way
real estate is sold and demand is growing in
Canada."
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 The
way we live in our homes and the way we sell them are
two different things. That's the premise of home
staging, a concept that teaches you to prepare your home
for sale by looking through a buyer's eyes. Staging is a
simple and inexpensive way to bring your home
up-to-date. Creating the illusion of space and
neutralizing your house are two important aspects of
staging. By de-cluttering buyers can imagine the space
exactly how they want it to be.
 Simple
staging techniques like cleaning, de-cluttering and
de-personalizing can help to make your house more buyer
friendly but it’s more than that. Buyer’s want to walk
into a house and immediately envision themselves living
there. Purchasing a home is an emotional decision and
staging helps buyers connect emotionally to the
property.
 Staging
is about playing up your home’s strong points, improving
curb appeal, traffic flow, and using lifestyle selling
techniques to appeal to the target buyer.
* Royal LePage House Staging Poll
by Maritz Research Jan 2006
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Why Stage?
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At Staged4Success our goal is to
present your home in the best
possible light so that buyer’s can
visualize the space as their home
and you get a fast sale for top
dollar! Call us today to learn how!
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Why stage?
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Research
consistently proves
that staged homes
sell for more money
and have fewer days
on the market
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Staging is an
investment to secure
getting the most
equity from your
home.
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When you list your
home it becomes a
product. To sell
quickly, it must
stand out from
similar products in
the marketplace.
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Staged homes stand
out in a prospective
buyers mind
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Staged homes are
appraised higher
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By creating a great
first impression and
showcasing your
homes best features,
the buyer connects
emotionally and is
able to visualize
living there
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A staged home makes
for beautiful photos
and beautiful photos
attract more buyers
– 82% of people view
homes first on the
internet!
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Staging sends the
message that this is
a well maintained
and cared for home.
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Staging draws
people’s eyes toward
the selling features
of a home
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Home
Staging Fascinating
Facts...
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- 63% of Canadian
buyers are willing
to pay a premium for
a house which is
move-in ready.
- 54% of
homeowners will
spend up to $2000 to
prepare home for
sale, 25% willing to
pay $5000 or more
- 75% of
homeowners think
their décor is
current
- 45% admit to
being a pack rat
- 86% rank storage
space as important
for buyers
- 58% of buyers
are willing to make
a decision after
viewing 10 homes or
less
- Elements that
impact 72% of the
first impression
inside a home are
within the control
of the seller
- 83% of people
surveyed said that
they would regard
their Realtor’s
assessment of a home
as somewhat or very
important (sellers
need to impress both
potential buyers and
Realtors, who are
local market
experts)
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